Cookies and local storage

This site uses no cookies. There are no first-party cookies, no analytics cookies, no advertising cookies and no social media cookies. Analytics works with an anonymous identifier stored in your browser's local storage (localStorage), which identifies no one.

That is unusual on the web, which is why it is spelled out here: what exactly is stored, what for, which third parties can see your IP address, and how to stop it if you prefer.

• A cookie is a small file the site asks your browser to keep and that the browser sends back automatically with every request to the same domain. That is what keeps a session logged in, or follows you across pages and sites.
• Local storage (localStorage) is a space in the browser where a script saves data that is not sent along with every request: the script has to read it and decide what to do with it. It is not shared across sites by itself and cannot recognise you on other websites.

Both can be used to identify you, so both have to be disclosed honestly. The difference here is that this site uses no cookies, and the only thing it stores in your browser is the analytics identifier.

None. If you open your browser's developer tools (the Application or Storage tab, Cookies section) you will see that this domain writes no cookie at all. The self-hosted analytics on this site does not use document.cookie.

Because there are no cookies, there is also no cookie banner: asking for consent to something that does not happen would be a false notice.

I use a self-hosted Umami installation at u.prozacdigital.com to count visits. Umami stores an anonymous, randomly generated session identifier in your localStorage, with a short inactivity lifetime.

• That identifier contains no name, email, IP address or advertising profile.
• It exists so that the same visit is not counted twice within one session, and to know how many distinct visits a page receives.
• It is not shared with third parties and is not used for advertising or to recognise you on other websites.
• It builds no profile and takes no automated decisions about you.

Alongside that identifier, only aggregate data is recorded: the page viewed, the language, the device type, the referring site and the approximate country.

Name / key	Type	Purpose	Lifetime
umami.session (self-hosted instance)	Local storage, not a cookie	Counting visits anonymously and in aggregate	Refreshed with activity, dropped on inactivity
There are no first-party or third-party cookies. No technology on this site identifies people.

TODO_PROPIETARIO: confirm with the analytics provider the exact key name and its lifetime, so this table is literally exact.

Even though this site stores nothing about you, loading a page makes your browser talk to third-party servers. Your IP address — which is personal data — travels with those requests:

Third party	When	What it receives
Amazon www.amazon.es (every language currently links to the Spanish store)	Only if you click an affiliate link	Your IP and browser data, plus the affiliate tracking tag. From that point Amazon acts as an independent controller
Cloudflare, Inc. Cloudflare Pages + CDN	On every request	Your IP and technical data, to serve the site and protect it from abuse, as a processor

The typefaces are self-hosted on this domain, so they do not appear in this table: loading them sends your IP to no third party.

You do not need to do anything to browse: there are no cookies to accept. If you would still rather reduce what is stored or sent to third parties, you have these options:

• Delete the analytics identifier: open your browser's developer tools (Application or Storage → Local Storage) and remove the key from u.prozacdigital.com, or clear site data from your browser settings. You will stop counting as a returning visitor.
• Block analytics: with a script blocker. The site works exactly the same; only aggregate measurement is lost.
• Use private browsing: local storage is cleared when you close the window.
• Do not click the affiliate links: that is the only way to keep Amazon from receiving the request. You can look the same product up directly on its site and pay the same price.

Browsing is not degraded if you block any of these: no essential feature depends on them.

Today there are no cookies and no pixels, so no consent banner is needed. That changes the moment any technology is added that identifies people or follows them across sites:

• An advertising pixel (for example Meta Pixel or TikTok Pixel) would require a prior consent banner, with a reject option as visible as the accept one.
• An analytics tool that uses cookies or identifies users would have the same consequence.
• An email newsletter needs its own consent and its own notice, and is still forbidden from carrying Amazon affiliate links.

If any of that happens, this policy will be updated before the tool is switched on, not after.

If you have questions about this policy, or you believe something described here does not match what the site actually does, write to me: TODO_PROPIETARIO: working contact email address.

To learn what data is processed and how to exercise your rights, see the privacy policy. For the identity of the site owner, see the legal notice.